I see this question written on business forums and website forums all over the place this same question and I believe I have an answer:
If you have an idea for a better way for your customers to purchase your products online, build it and see what happens. If no one in your industry has done it yet, you have a good chance to be the first and thus, you distinguish yourself. If your competition is selling online products but their site does not adapt to the mobile screen, make yours mobile friendly and distinguish yourself. If no one else in your industry blogs (or blogs well), start blogging and distinguish yourself.
In all of these situations, the underlying theme is to do something your competition is not doing or fill a need that your competition is not filling online.
That being said, ask yourself these 5 questions:
These five questions are meant to help you get your mindset right so you can start distinguishing yourself online in a way that will produce results for you.
All of this being said, after you have explored these questions, ACT on the answers. If you answered negatively to any of these questions, those areas would be a good place to start improving. Keep in mind that knowing about a problem only does so much for you. You must then act to solve the problem.
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As always, if you need additional help with your web strategy or anything else website, web-app or WordPress related, give me a shout.
Have a great day.