Search Engine Optimization: Truth

Search Engine Optimization is a great web-marketing technique (without a doubt) but due to the enormous popularity of SEO and the potential for scams, that come with the territory, there are some common myths that must be addressed. We care about you as a client and we want to keep you educated in your decisions so you know what results you can expect from them. Honesty is, we think, the best policy.

SEO Myth 1: Search Engine Optimization guarantees you an increase in sales.

This is probably the most common myth and misused sales point for SEO and therefore, it will be addressed first. The truth is, there are several factors that go into whether or not you will gain sales off of your online presence and most of them have to do with the place you are sending traffic to (website, web app, blog, etc.) , instead of the method of getting traffic there (SEO). Often times when SEO has been done correctly, there is an increase in sales due to an increase in traffic to the target website but this is not a direct result of good SEO work. The key to gaining sales off of SEO lies in combining an awesome website with a traffic generator, both of which we can setup for you.

SEO Myth 2: Search Engine Optimization guarantees you more website visitors.

This is another very popular piece of SEO sales verbiage that is just not true. Have you ever done a search and not clicked on the first result? We have too. Debunked!! It is true that the probability of receiving more website visitors is high, but it is not guaranteed. The true magic happens when you use other online marketing techniques creating more than one traffic stream and then compliment those with SEO. Through this approach, your visitors are gathered from several sources instead of just one.

SEO Myth 3: Search Engine Optimization is the answer to my website problems.

This is a straight untruth that needs to be laid to rest, here and now. Search Engine Optimization can be a great marketing tool for your website but a cure-all for website issues, it certainly is not. That being said, we can definitely help you find where improvements to your website can be made and get your website back on track in no time.

What makes us different is that we care about your company’s online success and the Return on Investment that you get from your website. As mentioned before, SEO (Search Engine Optimization) is an effective marketing tool and extremely potent when mixed with other online marketing techniques and methods.

Is Search Engine Optimization your best choice?  Let us do an analysis of your current web marketing situation and consult with you about what solutions you should consider. Contact us today to start on the road to online success.