{ February 11th, 2010 } Email Marketing New Advances

I was reading through the web news today and I came across an article on new advances in email marketing.  Wow, thought I, this is definitely something to dig into and I should probably share it with you.

Apparently, Constant Contact and GoldMail Inc. are doing a dance which will result in more effective email offspring for everyone.  Through this union of interests, “GoldMail and Constant Contact small business customers [will be able to] add interactive slideshows easily to their Constant Contact emails and deliver richer email messages”.  And the best part folks, it’s free!!  Yeah buddy, ’cause you can’t beat that.  The rest of the article is located at http://bit.ly/djNc0b and I encourage you to read it if you want to know more.

The questions I have to ask is “Will it really improve the mass email offering or would we still just delete them?”  Sure interactive content is cool but do I really want it taking up more room in my inbox or spambox?  Imagine the possibilities, not only can you be spammed but now it can be interactive spam (lol).  Hopefully this is not what it would be used for but I could see it going south and just causing more issues if misused.

I have a couple clients that use Constant Contact currently and they love it.  The service is pretty awesome and they use it with regard for the people receiving the mass emails, so I see light at the end of the tunnel.  I just hope the users of this new service still follow the not-official-but-good-to-follow rules of email marketing:

  1. Keep it short.
  2. Keep it sweet.
  3. Keep it relevant.

If so, we should all be safe and the experience of opening up a newsletter email might actually be more enjoyable.  :)

Let me know your opinions folks.  Yay or Nay on the multi-media mass emails topic and your thoughts about the implications.

Thanks for reading and have a blessed day.

Big Cloud Media

Posted in The Buzz ~ 3 Comments
Tagged: > > > > > > >